So you want to make videos for corporate clients? Since Rockstagvid inception we have shot over 800 videos and gained vital insights after years of shooting corporate videos, large & small. From DBS Bank to HP, from Hitachi to Warner Music group to…I think you get the idea.
We have put together a list of our top tips and advice that might help when it comes to producing a successful corporate video.
Making corporate videos is relatively straightforward, but it is also very easy to get things wrong. In this business wrong means more money has to be spent.
1) Your Message should be Singular and to the Point
There is only one purpose when making a corporate video. To get the message heard by your customers. Whether is it selling a service product, or instructions on how to use an item.
Remember the client is paying to get this message over and although your gorgeous sunset timelapse over the factory looks great, does it help promote that message?
You might have shot some lovely moody shots of a product, but the client isn’t going to be impressed with half silhouettes. This is not a case of less is more, more is more. If you are making a promo of a car, you will need to see the whole car. Many times.
Ask the client who the video is aimed at. Prospective new clients maybe? Existing clients? A YouTube audience? The message might be different for each.
2) Communicate on a regular basis
Communicating with your client can be difficult at times, however, it is the most essential. Communication can dictate the length and quality of a shoot. Try locking down a meeting with the client as early as possible to flesh out the ideas as well as delivering the initial cut. You really don’t want the client to ask you to change the music when you’ve spent two days crafting all the edits to the track.
Showing progress also helps when getting stage payments and approval of a rough cut might trigger off a welcome bank transfer.
Review services such as Frame.io or Vimeo can really help here and are far more professional than WeTransfering a half resolution H264 that won’t play on the client’s old computer.
3) Decide on deliverables before you shoot a single frame
Yes, you might be making a 1920 or 4K master, but how about different formats for social media and translations into different languages?
Make sure you know the exact deliverables the client is expecting for the money. When shooting, think about composition for the different formats and maybe shooting an alternative take for a square video version for example.
4) Finalise script/treatment/shot list before shooting starts
Absolutely essential. You do not want the client saying ‘oh by the way’ whilst you are in the middle of a busy day’s shooting. Having a plan and sticking to it is key, even if it is just a bullet point list of where to shoot in a factory to show a product being made.
A script is even better to work from, broken down into scenes with the essential shots clearly listed out. You do not want to have to return to an office or factory because you missed out an important stage of production.
6) Match corporate look
Many companies have employed expensive designers for logos, colour palettes, creative layouts and so on. Ask if they have a style guide that you can have access to which should contain the correct artwork files and colour swatches/Pantones? RGBs/Hex that can be copied. If not, take a good look the company’s website and printed material and match the colours and fonts.
7) Don’t bamboozle your client with tech
The client isn’t really that interested in whether the video is being shot on RAW, they will appreciate the quality of the end result, but they are paying you to deliver that. Don’t confuse the client by hitting them with all the tech stuff on the shoot or in the edit when they visit. Do they really need to know what a LUT is? No, let them concentrate on things from their perspective, not yours.
8) Name super spellings & logos
When making a corporate video that there will always be a change to the first edit. Even when everything has been checked and checked again, there’s always a tweak. Normally that’s a name or job title spelt incorrectly.
Ask the client to send you an email or spreadsheet with all the names & job titles of people who appear in the video. Shooting a quick shot of name tags at conferences helps too, better still are business cards.