No f*&^king let’s get started. Here are some of the most effective kinds of corporate promotional videos you can use that can help make your business stand out.
Introducing a product
One of the best ways to present a new product is by showing a corporate promo video. What this essentially is a video that helps launch your product or s3rvice to both new and existing customers. You can discuss the key values you bring to your audience and discuss the benefits in an effective way.
If you want more people to join your growing team or expand your employee base, a video is a great way to recruit potential new hires. Use content that will show off how unique your company is, and what makes it an ideal work environment. Film employee testimonials, an interview with business owners, or show off your offices. These days, more and more companies are creating recruiting videos on social media in order to attract more candidates and to communicate effectively to their audience. With one short recruiting video, you can do what traditional recruitment methods cannot. The right content can help you capture the authenticity of your brand and position it in a way that intrigues candidates.
A corporate video can also be your brand’s way to demonstrate expertise in your industry. Include an interview with professionals, demonstrate new concepts, or make recommendations on a topic that you are knowledgeable about. If it helps with your audience, you will be able to encourage them to watch and even share your videos.
Gaining site traffic through corporate videos
Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find a real person telling how effective your product or service is as someone who is relatable.
Help in Employee Training
Companies can benefit from video production not just by increasing their customer base. It can also serve as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.
Golden rules of corporate video production
Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. In order to work to its fullest potential, you want to make video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.
Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well.
Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:
Let Your Audience Know Your Values
You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and will help your stand out from the rest. It can build a stronger connection with your audience that has the same values and beliefs as you.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Rockstagvid. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Let us know down below what you need and how we can help you achieve your marketing KPIs.