We created a Product Video & built a fully responsive, Video Integrated Landing Page for Singapore-based online fashion retailer group, iFashion Group’s Initial Coin Offering (ICO) – the MEGAX Token, which allows Millennials to gain access to their new retail platform and network with over 40,000 brands.
Building a Distraction-Free Landing Page Experience
At the heart of their digital campaign is their landing page (https://megax.io). The campaign offers a sensational twist on the typical run-of-the-mill ICOs, with a youthful, disruptive vibe, to encouraging participation among their target market – the Millennial Generation. Users could participate in the ICO on the website, by purchasing the MGX Tokens directly. The ICO ran for a month, from October to November 2017, and gained huge support, raising over 2 Million Dollars over the period.
Seamless Video Integration