To help solve Great Eastern Rockstagvid was assigned to create two entertaining web videos that were also “social-media ready”. Great Wealth Advantage video was designed to convey the message that growing old is awesome and maintaining the millennial lifestyle can be done even when you grow old. Executed by showcasing a 65-year old asian gentleman in hype-beast gear and living the millennial lifestyle. His secret? The Great Wealth Advantage.
The Great Life Advantage on the other-hand was designed to convey that Great Eastern has everyone covered. Even if you are the most unluckiest person in Singapore.