Blu requested ROCKSTAGVID for a TV commercial video showcasing their app which allows users to to access fuss-free parcel services by the fingertips.

With one of the largest automated parcel locker networks in Singapore, you can count on blu to save you the hassle of coordinating meet-ups and delivery attempts whenever you send or receive parcels.

The Concept


The concept of THE EXTRA MILE’ follows the comical steps a dog owner and his young dog, as he attempts to teach the dog to deliver a heartfelt package to his crush.

This failed and humorous negative example is meant to attract attention and curiosity to drive audiences to the Blu Sg app and website and creating brand awareness to the general