When it comes to corporate video production, many are under the impression that they cost them an arm and a leg. However, if companies understand their goals and resources well, a video can come at a fraction of the cost. With the right content, tools, and production team, any business can create high quality and engaging video content easily.
With years of experience in corporate video production, we have compiled 5 crucial tips you need to know for best results:
1. Define your target audience and objectives
There is no one-size-fits-all marketing creative. As a result, it is important for businesses to define their target audience before embarking on a corporate video production journey.
The only way to appeal to your target audience and communicate your superior values is to speak their language. Some companies look to hire fresh grads from universities; others introduce a new department to existing employees. Ask yourself who the video is for: internal or external audience, age, profession, culture, and so on.
Target audience is closely linked to video objectives, ranging from raising brand awareness, attracting investments, boosting sales, or even hiring new employees. This is, of course, non-exhaustive, since businesses have very different needs. Defining your key objectives is among the first step to a successful corporate video.
2. Determine the resources for corporate video production
Videography techniques aside, the logistics involved is the key concern during production. You would need to determine which input to seek from who. Next, picture an estimated budget and timeline to finish production (at Rockstagvid we provide this service free of charge!)
A complete video involves a great deal of collaborative effort. Have a look around you to find the right teammates, and get the right professionals to take care of productions from start to end.
3. Choose the right type of corporate video
There are various types of corporate video, based on the target audience and objective defined, you now can then decide the right corporate video type for your video production project.
Choose from the following general types of corporate video and each serves a unique purpose.
- Testimonial video
- Training video
- Company profile video
- Product video
- Recruitment video
4. Connect with your audience by telling a story
This step gives the whole video its skeleton or structure and it is known as scripting. The script will be responsible to bring your video to life and connect the message with your audience.
After all, humans are the audience to your corporate videos and the focus is on them, not you. Businesses tends to hold on to their ego so strongly and stuff the video with what awards they won and the product features, while forgetting to engage their audience. Most viewers will never get to the end of the video.
Create a story behind and create the connection at emotional level.
5. Amplify your video through digital marketing
A good video is useless when it is not able to reach the target audience. Despite the availability of video streaming platforms like YouTube and Vimeo, you would still need to employ suitable digital marketing effort to ensure greater audience reach.
There are a number of digital marketing channels suitable for video marketing. Below is an non-exhaustive list of digital channels you may consider:
- Search Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Video Marketing
- Youtube Trueview Ads
- Facebook Video Ads
- Social Media Marketing
- Facebook Advertising
- Instagram Advertising
- Linkedin Advertising
- Mobile Advertising
- In-App Mobile Advertising
- Mobile Display Banner Advertising
Lastly, do include a call to action in your video and employing SEO to optimise its organic reach on search engines and video streaming sites. Distribution is everything to ensure that your corporate video gets seen by your audience.